Marketing Associate / Principles of Marketing

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Marketing Health Products Bundle R1150

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Welcome to Diverse Conversations’ course on the Principles of Marketing! We hope you enjoy this course! The following are the learning outcomes for this course:

Course Content

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Module 1: What is Marketing? 5 Topics | 1 Quiz

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Lesson Content

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Introduction

Customer Needs

Key Terminology

The Marketing Environment

The Principles of Marketing

Marketing Module 1 Quiz

Module 2: Market Analysis and Market Segmentation 3 Topics | 1 Quiz

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What is market research?

Brand positioning

Levels of marketing segmentation

Marketing Module 2 Quiz

Module 3: Data and Trends 2 Topics | 1 Quiz

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Relevant data sources

Market trends

Marketing Module 3 Quiz

Module 4: Consumer Behaviour 3 Topics | 1 Quiz

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Key aspects

Consumer buying behaviour

Implement marketing objectives

Marketing Module 4 Quiz

Module 5: The Marketing Plan 1 Topic | 1 Quiz

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What is a marketing plan?

Marketing Module 5 Quiz

Module 6: How to Write a Marketing Plan 1 Quiz

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Lesson Content

Marketing Module 6 Quiz

References

Marketing: Summative Assessment: Practice Test

Marketing: Formative Assessment: Portfolio Activities

Marketing: Summative Assessment: Workplace Assignments

Marketing Associate / Principles of Marketing

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