Marketing Associate / Principles of Marketing

Welcome to Diverse Conversations’ course on the Principles of Marketing! We hope you enjoy this course! The following are the learning outcomes for this course:

Course Content

Expand All | Collapse All

Lessons Status

Module 1: What is Marketing?

Introduction

Customer Needs

Key Terminology

The Marketing Environment

The Principles of Marketing

Module 2: Market Analysis and Market Segmentation

What is market research?

Brand positioning

Levels of marketing segmentation

Module 3: Data and Trends

Relevant data sources

Market trends

Module 4: Consumer Behaviour

Key aspects

Consumer buying behaviour

Implement marketing objectives

Module 5: The Marketing Plan

What is a marketing plan?

Module 6: How to Write a Marketing Plan

References

QuizzesStatus

Marketing Associate / Principles of Marketing

Course Content

Module 1: What is Marketing?

Introduction

Customer Needs

Key Terminology

The Marketing Environment

The Principles of Marketing

Module 2: Market Analysis and Market Segmentation

What is market research?

Brand positioning

Levels of marketing segmentation

Module 3: Data and Trends

Relevant data sources

Market trends

Module 4: Consumer Behaviour

Key aspects

Consumer buying behaviour

Implement marketing objectives

Module 5: The Marketing Plan

What is a marketing plan?

Module 6: How to Write a Marketing Plan

References

Marketing: Summative Assessment: Practice Test

Marketing: Formative Assessment: Portfolio Activities

Marketing: Summative Assessment: Workplace Assignments

About Candice_DivCon